John Lewis Christmas Advert (2022)

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Yes, it’s that time of year again – The annual John Lewis Christmas Advert! 🎅. Right on cue too, as pretty much every year it’s the first week in November.

Usually, the first look any of the public get is at 8am, when it’s released across social media. This year was a little different though! Those with John Lewis accounts were emailed first thing to give them a ‘private’ viewing from the unGodly hour of 6am on the John Lewis App! 😮.

YouTube player

This year’s offering is entitled The Beginner and strays a little from the ‘full-on’ Christmassy-theme of previous years. What remains the same is the re-recording of a familiar song as its soundtrack. For 2022, it’s a reworked version of All the Small Things by Blink-182. American singer, actor and entertainer Mike Geier performs this new version of the classic song.

The story is about a man attempting to master the skateboard – and failing miserably! At this stage, we’re not sure why!

I think you’ll still need your tissues by the end, but a quick straw-poll afterwards around these parts suggested that this one too, was a bit ‘Marmite’ in its reception. Some loved it, and some did not!

This year, JL teamed up with Action for Children and Who Cares? Scotland and has developed a range of related merchandise where they’ll donate 25% of each sale to their Building Happier Futures fund.

Go watch and make up your own mind! 👍👎

Tugging our heartstrings since 2010!




John Lewis Christmas Advert 2021
– An Unexpected Guest

John Lewis Christmas Advert 2020
– A Little Love

John Lewis Christmas Advert 2019
– Excitable Edgar

John Lewis Christmas Advert 2018
– The Boy and the Piano

John Lewis Christmas Advert 2017
– Moz the Monster

John Lewis Christmas Advert 2016
– Buster the Boxer

John Lewis Christmas Advert 2015
– Man on the Moon

John Lewis Christmas Advert 2014
– Monty the Penguin

John Lewis Christmas Advert 2013
– The Bear and the Hare

John Lewis Christmas Advert 2012
– The Journey

John Lewis Christmas Advert 2011
– The Long Wait

John Lewis Christmas Advert 2010
– She’s Always a Woman

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