It’s 8am on Friday, November 13, 2020 and if the rumours are true, the John Lewis Christmas Advert for 2020 has just been released.
It has!!! 😁
This year’s production is called “A Little Love” and its release officially signals the beginning of the Christmas Shopping season.
The advert is being used to promote their Give a Little Love charity campaign. It aims to raise £5m over Christmas to help 100,000 families through the food redistribution charity FareShare and Home-Start and other charities chosen locally by stores.
With Coronavirus and ‘Lockdown 2.0’ playing havoc with everyone’s lives – at work and at play – there was even talk of JL abandoning this year’s production altogether!
I’m glad they didn’t as this year’s theme is ‘kindness’ – and that seems wholly appropriate at the moment! 👍👍
2020’s festive offering is a mix of live action and animation (where JL commissioned nine different artists showcasing their differing range of animation styles, including claymation, felt and CGI).
Given that retail has taken such a hammering this year, it’s no surprise that less money has been spent on the production compared with previous years. The result has created a two-minute treat that’s a slight departure from previous years – less epic, a more local feel, whilst for this viewer, not so much of a tear-jerker (which is maybe a good thing as there’s enough sadness currently around! 😪😪).
Who’s the Singer?
It’s complemented with a soundtrack featuring an original song by the Brit Award ‘Rising Star’ winner Celeste.
Ten Years of Ads!
It’s hard to believe, but these ‘mega-adverts’ from John Lewis started way-back in 2010 – how many do you remember?
John Lewis Christmas Advert 2019
– Excitable Edgar
John Lewis Christmas Advert 2018
– The Boy and the Piano
John Lewis Christmas Advert 2017
– Moz the Monster
John Lewis Christmas Advert 2016
– Buster the Boxer
John Lewis Christmas Advert 2015
– Man on the Moon
John Lewis Christmas Advert 2014
– Monty the Penguin
John Lewis Christmas Advert 2013
– The Bear and the Hare
John Lewis Christmas Advert 2012
– The Journey
John Lewis Christmas Advert 2011
– The Long Wait
John Lewis Christmas Advert 2010
– She’s Always a Woman