John Lewis Christmas Advert (2020)

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It’s 8am on Friday, November 13, 2020 and if the rumours are true, the John Lewis Christmas Advert for 2020 has just been released.

They ARE true! 😁

This year’s production is called “A Little Love” and its release officially signals the beginning of the Christmas Shopping season.

YouTube player

The advert is being used to promote their Give a Little Love charity campaign. It aims to raise Β£5m over Christmas to help 100,000 families through the food redistribution charity FareShare and Home-Start and other charities chosen locally by stores.

With Coronavirus and ‘Lockdown 2.0’ playing havoc with everyone’s lives – at work and at play – there was even talk of JL abandoning this year’s production altogether!

I’m glad they didn’t as this year’s theme is ‘kindness’ – and that seems wholly appropriate at the moment! πŸ€”

2020’s festive offering is a mix of live action and animation (where JL commissioned nine different artists showcasing their differing range of animation styles, including claymation, felt and CGI).

Given that retail has taken such a hammering this year, it’s no surprise that less money has been spent on the production compared with previous years. The result has created a two-minute treat that’s a slight departure from previous years – less epic, a more local feel, whilst for this viewer, not so much of a tear-jerker (which is maybe a good thing as there’s enough sadness currently around!).

Who’s the Singer?

It’s complemented with a soundtrack featuring an original song by the Brit Award ‘Rising Star’ winner Celeste.

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