It’s 8am on Friday, November 13, 2020 and if the rumours are true, the John Lewis Christmas Advert for 2020 has just been released.
They ARE true! 😁
This year’s production is called “A Little Love” and its release officially signals the beginning of the Christmas Shopping season.
The advert is being used to promote their Give a Little Love charity campaign. It aims to raise £5m over Christmas to help 100,000 families through the food redistribution charity FareShare and Home-Start and other charities chosen locally by stores.
With Coronavirus and ‘Lockdown 2.0’ playing havoc with everyone’s lives – at work and at play – there was even talk of JL abandoning this year’s production altogether!
I’m glad they didn’t as this year’s theme is ‘kindness’ – and that seems wholly appropriate at the moment! 🤔
2020’s festive offering is a mix of live action and animation (where JL commissioned nine different artists showcasing their differing range of animation styles, including claymation, felt and CGI).
Given that retail has taken such a hammering this year, it’s no surprise that less money has been spent on the production compared with previous years. The result has created a two-minute treat that’s a slight departure from previous years – less epic, a more local feel, whilst for this viewer, not so much of a tear-jerker (which is maybe a good thing as there’s enough sadness currently around!).
Who’s the Singer?
It’s complemented with a soundtrack featuring an original song by the Brit Award ‘Rising Star’ winner Celeste.
I got into blogging quite late in life, not publishing my first post until 2004 – well into my 40s! My lifelong love of technology and communication (in all its forms), together with a fondness for the art of writing seemed to be the perfect combination to contribute a few words to the online community. But I’m no Samuel Pepys! If you’re looking for deep and meaningful comments on a variety of subjects, then you’ve arrived at the wrong site! I only pen for pleasure! On average, my posts appear about twice per month, covering family & friends, cinema visits, eating out, holiday experiences and techy stuff. Oh, and as this is my hobby, there are no sponsored links nor adverts here – it’s all done with love!
I hope you find it enjoyable, interesting and occasionally, even helpful!
2 thoughts on “John Lewis Christmas Advert (2020)”
Great piece Steve…….as always!
Cheers Roy! ?