Yes, it’s that time of year again! It’s Friday, 14th November and right on cue, John Lewis has launched its Christmas TV advert. In past years, the offering was guaranteed to also boost the sales of Kleenex, but in more recent times, they’ve been a bit ‘lack-lustre’ and haven’t tugged the heartstrings quite so strongly! (Well, that’s MY opinion!) 😉. At the time of this year’s launch, we were in New Zealand, but plenty of my mates reminded me about the launch.
What’s the story? This year’s festive tearjerker features a sister’s emotional quest for the perfect Christmas gift. The two-minute TV advert, created by Saatchi & Saatchi, celebrates the search for the perfect gift through the wisdom of John Lewis’ customers and the breadth of offering in its stores.
This is JL’s 15th (!!) since they started the trend of the big retailers spending mega-amounts on cinema-quality productions. 2024’s is slightly ‘off-piste” as does NOT feature a cover song to support the visuals. Instead, English, singer-songwriter Richard Ashcroft provides the emotive soundtrack with his existing ballad, Sonnet. (listen to it here). Instead, On November 15, a nationwide search for aspiring musicians to cover Ashcroft’s melody will be launched and the winner’s version will be released on TV on Christmas Day. Actually, that sounds like a nice touch! 👍
Click below to watch this year’s offering…
What did you think? As always, it’s a bit of a ‘Marmite’ theme this year, and it certainly didn’t have me reaching for the tissues either, but at least it had a time-travel theme to it, so for that, it got my vote! If you belong to that group who think that “Christmas adverts aren’t as good as they used to be” here’s a reminder of JL’s previous festive promotions below…
I got into blogging quite late in life, not publishing my first post until 2004 – well into my 40s! My lifelong love of technology and communication (in all its forms), together with a fondness for the art of writing seemed to be the perfect combination to contribute a few words to the online community. But I’m no Samuel Pepys! If you’re looking for deep and meaningful comments on a variety of subjects, then you’ve arrived at the wrong site! I only pen for pleasure! On average, my posts appear about twice per month, covering family & friends, cinema visits, eating out, holiday experiences and techy stuff. Oh, and as this is my hobby, there are no sponsored links nor adverts here – it’s all done with love!
I hope you find it enjoyable, interesting and occasionally, even helpful!
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